Better cat care, for every tomorrow. MANANA — plant-based cat care.
S$4.50 a bag plus S$3.40 delivery·Pre-order now, ships at launch
Cat care shouldn't be this hard.
Cat ownership is growing fast, but the support around it hasn't kept up. Our research kept surfacing the same three gaps.
Overwhelming choices
Shelves full of look-alike products and no clear, trusted brand to start with.
Sustainability is an afterthought
Eco alternatives are hard to find, and they usually cost more.
Nowhere reliable to learn
New owners are left googling at midnight instead of getting guidance they can trust.
A whole ecosystem of cat care.
MANANA isn't a single product. We're building three things that fit together: products made for your cat's health, expert-backed guidance when you need it, and a community of owners who actually get it.
Sustainable products
Cat essentials designed around your cat's health and the planet. We're starting with our plant-based litter and growing into a full range.
Available now: the litterHonest guidance
Tips on cat health, hygiene, behaviour and wellbeing, in plain language. We're sharing them on TikTok and Instagram as we go.
See what we're sharingA real community
A space where cat owners help each other out, sharing what works and answering questions. It starts in our comments.
Come say hi“So every cat owner has the products and the support to care well, without the stress.”
Where it all starts: the litter.
Our debut product is a plant-based litter pressed from tofu fibre and upcycled banana material, renewable agricultural by-products that usually go to waste. It clumps hard, controls odour and barely makes a dust cloud.
S$4.50
per 6L (2.5 kg) bag
Plus S$3.40 delivery per bag. Minimum order 2 bags.
Biodegradable & compostable
Breaks down naturally instead of sitting in landfill for decades like clay.
Ultra-low dust
A cleaner pour and clearer air, kinder to sensitive paws and small spaces.
Strong liquid clumping
Locks moisture into firm clumps so daily scooping is quick and the box stays fresh.
Plant-based & affordable
An eco option priced between budget and premium. Sustainability without the markup.
How the litter stacks up.
Against the litters most apartment owners reach for today.
Our testers said it first.
Verbatim feedback from cat owners who trialled the first batch, the good and the honest.
“It absorbs moisture and clumps quickly, masks any odour, non toxic and its flushable. Most importantly, it's not too rough on my cat's paw as he is a senior cat, so their paws are more prone to sensitivity.”
“Overall, I found it to be a good product. The most noticeable aspect was the fragrance when the litter was first poured into the litter box, it was quite strong and intense initially, though it gradually dissipated over time and became much less noticeable.”
“My cat was able to use the litter without any issues.”
Be first in the litter box.
Our first batch is limited, so we're taking founding pre-orders now. Bags are S$4.50 each plus S$3.40 delivery per bag, with a 2 bag minimum. Order 5 or more and we'll add an extra bag free. Checkout takes PayNow, Apple Pay, or card.
Pre-order and pay
Secure your founding bags in a quick checkout with PayNow, Apple Pay, or card.
We pack and ship
Your bags go out together in one tracked box once our first batch lands, or you can collect in person.
Founding-customer perks
Launch-day pricing and a little thank-you in your first order.
Pre-order your bags
Lock in founding pricing. Pay securely with PayNow, Apple Pay, or card.
Questions, answered.
No, the litter is our first product. MANANA is a sustainable cat care brand building toward a full ecosystem of eco-friendly essentials, honest guidance and a supportive owner community.
The people behind the box.
A small student team building MANANA from the litter box up.
Stefanie
Chief Executive
Isaac
Partnerships
Cheryl
Social Media
Darren
Operations
Come hang out at the litter box.
Relatable cat-owner moments, behind-the-scenes, and far too many cat photos. Catch our latest on TikTok and Instagram.